There is a lot to discover in the heart of Hamburg. The different quarters are as varied as the urban landscape in the heart of the Hanseatic city. Every quarter has its own special charm. A wide variety of selections set against colorful scenery give Hamburg its own special shopping magic.

So it’s “off to the quarter”: We’ll tell you what characterizes each of the shopping quarters and what you can discover there.



City Management Hamburg and its members greatly influence the city’s daily life between the Binnenalster lake and the north bank of the Elbe. Every day anew. Motivated and with heart and soul. Our area of responsibility extends across all of central Hamburg and the growing HafenCity quarter. Rapidly developing city-center innovations meet historic architecture in the heart of the Hanseatic city. Innovative projects and new shopping concepts merge with a centuries-old urban landscape, combining the best of both worlds. A glance at the map will show you precisely where we are active.



Every quarter has its own shopping charm, as they say. Our Hanseatic city proves this once again with its variety. To help you navigate, we have divided central Hamburg into four shopping quarters. We show you what each of the shopping quarters has to offer and what visitors can expect. For relaxing days shopping with everything close by – leaving lots of time for shopping, strolling, and discovering.

Mönckebergstrasse, Spitalerstrasse, Levantehaus, Perle Hamburg, and Europa Passage

ABC Quarter, Colonnades, Gänsemarkt, Gänsemarkt Passage

Jungfernstieg, Neuer Wall, Alter Wall, Hansa Quarter, Hamburger Hof,
Stadthöfe, Passage Quarter with Grosse Bleichen

QUARTER 04: HafenCity and Überseequartier

To map view



Richly diverse and always on the move: That is Hamburg’s Mönckebergstrasse. The shopping mile is one of Europe’s most famous and leads directly to the city hall. Spitalerstrasse, the street parallel to it, is every bit as famous and boasts the same number of visitors as Mönckebergstrasse. Aside from the major brands such as Saturn, Peek & Cloppenburg, Görtz, and Zara as well as upmarket department stores, there are a number of small independent shops. These exclusive specialty shops offer individualized selections with consulting tailored to each customer’s specific needs. Aside from Hansekind, the men’s clothier Braun on Mönckebergstrasse attracts customers with an exquisite collection and excellent specialized consulting. Thomas i Punkt and Wempe jewelers are just a few steps further. When Hamburg’s typical “Schietwetter” rains down on them or they feel like visiting a mall, shoppers can choose from among three passages: the over 100-year-old Levantehaus, PERLE Hamburg, and Europa Passage that leads to the Binnenalster lake.

Of course, shopping makes you hungry! Luckily, there are a number of nearby restaurants to tastily solve this problem. No matter whether your preference is pizza, sushi, burgers, or fish and chips. The extensive shopping quarter has a lot of culinary delights to offer.

Whoever wants to top off a day of shopping with culture and entertainment will find Deutsches Schauspielhaus and Thalia theaters here. The Passage cinema is among the city’s most beautiful film palaces.

Public transportation:

Hamburg main station: all subways (U), city trains (S), and regional rail lines as well as many bus lines.

U3 to Mönckebergstrasse and MetroBus lines 3, 4, 5, 6, and bus line 109

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Planten un Blomen: Real Hanseatics and Hamburg fans know that this name is not a spelling error but one of the most popular parks in the Hanseatic city. Between the park and the Binnenalster lake lies a shopping quarter with unique architecture. The historic Colonnades with their beautiful arcade are home to many businesses with rich traditions and individual collections. On warm days, the shopping street exudes a Mediterranean atmosphere, inviting visitors to stroll and linger. Many restaurants have tables outside, making for a perfect vacation feeling. Shopping fans take note: Many international fashion labels are at home here. Around Gänsemarkt there are more particularly trendy shops for the younger crowd. From Urban Outfitters to Brandy Melville, every fashion fan will find what they want here.

Just a few steps away is the ABC quarter, a mixture of traditional Hamburg red-brick houses and art nouveau villas and a real insiders’ tip. Jewelers, lifestyle stores, antique shops, and art dealers can be found here.

Whoever is plagued by hunger after this shopping experience can drop into one of the nearby restaurants. Just a drink and then move along? Then it’s best to make a bar stop and enjoy the city atmosphere.

Public transportation:

Take various subway (U) and city train (S) lines to Jungfernstieg (U1, U2, U4 and S1, S2, S3)

Take MetroBus lines 4 and 5 and bus line 109

Take U2 to Gänsemarkt and MetroBus lines 4 and 5 and bus line 109

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Shopping for something really special? Take a look at Neuer Wall. This shopping street has acquired a worldwide reputation for exclusive upmarket shopping. Stores with major brands stand side by side – luxury as far as the eye can see! Established businesses with rich traditions round out the extravagant selection. Visitors will find Neuer Wall between the luxury mile Jungfernstieg and Fleetinsel right next to the Binnenalster lake. This is the site of the world-famous Alsterhaus. On six floors, it offers more than just a widely varied world of brands – there is also a culinary selection that attracts gourmets from around the world. Parallel to Neuer Wall is the shopping street Grosse Bleichen. On the Binnenalster lake side, the shopping experience begins with the shopping paradise Hamburger Hof, an establishment rich in tradition.

In what is known as the passage quarter, shopping fans can look forward to visiting various shopping galleries and department stores. The Galleria, Kaisergalerie, and Kaufmannshaus passages are all interconnected via Fleetsteg. Directly opposite lies the traditional Hansa quarter and the Hamburger Hof passage. Hamburg’s Stadthöfe, protected architectural monuments, are located toward Stadthausbrücke between the canals and the central city area. Blending French flair with Hanseatic charm, these stately buildings offer a special selection of retail stores and restaurants as well as Tortue Hamburg with its various outlets.

Also parallel to Neuer Wall lies Alter Wall, where the visitor will find a variety of established businesses with rich traditions such as Ladage & Oelke, and major labels such as Uniqlo. Art aficionados will find what they are looking for in Bucerius Kunst Forum. For those who are getting hungry for a piece of cake or a burger, the neighborhood restaurant Cotidiano is not far away.

Public transportation:

Take U3 to Rathaus or go to Rathausmarkt with MetroBus lines 3, 4, 5, and 6 and bus line 109, or simply take S1, S2, or S3 to Stadthausbrücke

The Alstertouristik ships dock directly at Jungfernstieg and offer tours on the Alster lake and through the city’s canals.

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The popular HafenCity quarter lies just a short walk from central Hamburg. On the way to the famous quarter on the Elbe, visitors pass through Hamburg’s Speicherstadt, a warehouse district with historic brick buildings and tranquil canals. A perfect contrast to the visionary structures of the HafenCity quarter! People dwell, live, eat, relax, and shop in the HafenCity quarter. The absolute highlight of this waterfront quarter is the Elbe Philharmonic Hall. Known locally as “Elphi,” it stands guard over its neighborhood on the Elbe. The Hanseatic city’s polished glass mirrored landmark is clearly visible from a distance and gleams brightly against the background of the port.

While fashion aficionados can feel at home in various fashion stores and ateliers on Überseeboulevard and on Kaiserkai, worlds of enjoyment and exhibitions in the heart of the Speicherstadt warehouse district attract other visitors. Restaurants in the quarter offer a broad range of culinary pleasures in an impressive panorama right on the Elbe.

And that is not all: The Westfield-Hamburg Überseequartier currently under development will expand central Hamburg in the future. With the Flagship cinema, its own cruise ship terminal, and an underground bus station, the integrated city district will set new standards in the southern part of the HafenCity quarter beginning in 2024.

Public transportation:

Arrival: U4 to Überseequartier, MetroBus line 6 to St. Annen or bus line 111 to U Überseequartier

Departure: U4 from Überseequartier, MetroBus line 6 from Singapurstrasse or bus line 111 from U Überseequartier

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Click on the quarters in the map to find out where each shopping quarter is: